This dealership has presented itself in the new, generously glazed Jaguar Land Rover corporate design. It offers a total of 10,000 m² of exhibition space spread across two floors, and an event area on the roof. Then there is a workshop area (approximately 2,000 m²) and lots of parking. UK firm Principle is responsible for the architecture. Planning on the German side was done by Hamacher, Daub & Partner in Cologne.
The project is a global prototype for every other Jaguar Land Rover dealership.